Post by account_disabled on Oct 22, 2023 0:22:53 GMT -5
The most obvious benefit of digital accessibility is that it helps people with different disabilities enjoy content, products and services on the internet. However, the advantages of this accessibility are not limited to the immediate impact for people with disabilities – and some of them may surprise you!
In this text, we will discuss six additional benefits of digital accessibility for your organization, your employees, and your customers.
Avoiding discrimination and legal complaints
As the internet and other digital technologies become cell phone number list increasingly prevalent in daily life, it's not difficult to argue that digital accessibility is a civil right for people with disabilities . The Brazilian Inclusion Law (or Statute of Persons with Disabilities ) , which came into force in 2016, guarantees that people with disabilities have access to information and communication. Validating in its article 63 access to communication also via the internet:
Art. 63. “Accessibility is mandatory on websites maintained by companies with headquarters or commercial representation in the country or by government bodies, for use by people with disabilities, guaranteeing them access to available information, in accordance with best practices and guidelines of accessibility adopted internationally.
Companies that want to avoid discrimination complaints and legal action should work to implement web accessibility standards, such as the Web Content Accessibility Guidelines (WCAG ) . You can also obtain the Digital Accessibility Seal launched by São Paulo City Hall . Validated by the CPA (Permanent Accessibility Commission), the objective of the Seal is to encourage the practice of accessibility on the web and recognize organizations that already have accessible websites . Although this is a local initiative, the seal is valid for all of Brazil!
2. Reaching a wider audience
There are different types of disabilities: auditory, visual, motor and cognitive. The census by the Brazilian Institute of Geography and Statistics (IBGE ) estimates that approximately 17.3 million people in Brazil have some type of disability.
Companies and organizations miss out on major business opportunities because they are not accessible in the digital world. According to Click-Away Pound research , UK retailers lost around £11.75 billion in 2016 because people with disabilities were unable to buy their products online. Which shows how global this problem is and that everyone needs to contribute to a more accessible internet.
Improving your website's accessibility is a matter of common business sense. While it may not be possible to create a website that is accessible to everyone on the planet, some common modifications can greatly help people with disabilities access your content. Additionally, features like transcriptions and closed captions , mobile device support, and a simple, clear website design will be beneficial to all users, not just those who need them due to a disability.
3. Building a positive image
In this era of digital activism, many consumers want to support companies that share their beliefs, ideals and values. According to recent research from Accenture Strategy , 62% of consumers prefer to shop with a brand that is willing to take a stance on important issues. Additionally, 47% are willing to quit if they are disappointed with a company's words or actions, and 17% will not return.
Digital accessibility is an important cause for people with disabilities, their loved ones and advocates for their rights. By taking a stand on digital accessibility, you will be building the foundation of a positive brand image for your organization. People with disabilities who have good experiences with your company are more likely to recommend you to family, friends, acquaintances and on their social media. This demonstrates a true commitment to accessibility, and greatly increasing your audience.
In this text, we will discuss six additional benefits of digital accessibility for your organization, your employees, and your customers.
Avoiding discrimination and legal complaints
As the internet and other digital technologies become cell phone number list increasingly prevalent in daily life, it's not difficult to argue that digital accessibility is a civil right for people with disabilities . The Brazilian Inclusion Law (or Statute of Persons with Disabilities ) , which came into force in 2016, guarantees that people with disabilities have access to information and communication. Validating in its article 63 access to communication also via the internet:
Art. 63. “Accessibility is mandatory on websites maintained by companies with headquarters or commercial representation in the country or by government bodies, for use by people with disabilities, guaranteeing them access to available information, in accordance with best practices and guidelines of accessibility adopted internationally.
Companies that want to avoid discrimination complaints and legal action should work to implement web accessibility standards, such as the Web Content Accessibility Guidelines (WCAG ) . You can also obtain the Digital Accessibility Seal launched by São Paulo City Hall . Validated by the CPA (Permanent Accessibility Commission), the objective of the Seal is to encourage the practice of accessibility on the web and recognize organizations that already have accessible websites . Although this is a local initiative, the seal is valid for all of Brazil!
2. Reaching a wider audience
There are different types of disabilities: auditory, visual, motor and cognitive. The census by the Brazilian Institute of Geography and Statistics (IBGE ) estimates that approximately 17.3 million people in Brazil have some type of disability.
Companies and organizations miss out on major business opportunities because they are not accessible in the digital world. According to Click-Away Pound research , UK retailers lost around £11.75 billion in 2016 because people with disabilities were unable to buy their products online. Which shows how global this problem is and that everyone needs to contribute to a more accessible internet.
Improving your website's accessibility is a matter of common business sense. While it may not be possible to create a website that is accessible to everyone on the planet, some common modifications can greatly help people with disabilities access your content. Additionally, features like transcriptions and closed captions , mobile device support, and a simple, clear website design will be beneficial to all users, not just those who need them due to a disability.
3. Building a positive image
In this era of digital activism, many consumers want to support companies that share their beliefs, ideals and values. According to recent research from Accenture Strategy , 62% of consumers prefer to shop with a brand that is willing to take a stance on important issues. Additionally, 47% are willing to quit if they are disappointed with a company's words or actions, and 17% will not return.
Digital accessibility is an important cause for people with disabilities, their loved ones and advocates for their rights. By taking a stand on digital accessibility, you will be building the foundation of a positive brand image for your organization. People with disabilities who have good experiences with your company are more likely to recommend you to family, friends, acquaintances and on their social media. This demonstrates a true commitment to accessibility, and greatly increasing your audience.